I’m not a huge fan of our local newspaper.
So, as trends change as to where people get their news from, my heart’s not totally broken.
News and related reading is moving online for good.
We can like it or fight it kicking and screaming.
Seems magazines are next in the death of printed matter.
Check out this link:
http://www.nypost.com/seven/05182009/business/mags_ads_plunge_169779.htm
My suggestion is to find, now, a favorite and trusted online news source (local or national depending on your biz) and align your business with them so you can both grow together.
In a future post, I’ll go into detail and give you exact samples of how to do this by simply copying and pasting and following in my foot steps.
Adios …
Jerry
